Saturday, November 22, 2014

Bhati AXA Super-techie challenge .

Here are some of my ideas to overcome  Bhati AXA  Super-techie challenge .

The financial services landscape is transforming, with a plethora of changes taking place on the regulatory front.The extent of under-penetration in the market is a sore point with the banking and financial services industry, with a large amount of savingsThe under-penetrated market in India, although showcasing huge opportunities for market players to sell their products, places multiple roadblocks to tap into these opportunities up to their optimum potential.

Innovative delivery mechanisms

Alternate delivery systems that involve engaging local social agencies, building strategic partnerships with retailers, using the business facilitator and correspondent or franchisee models promoted by the RBI and establishing branchless operations with relevant infrastructure can be modified to suit industry requirements.

Use of telecom :- 

Either you use call based promotion of can perform sms based its all the same but way of directing it in the right way matter the most. 

Use effective tools and sounds ways to impress large part of the public to attain the peoples communication towards it , make them call you , make them confortable about what you do !
Telecom operators have typically followed the strategy of creating awareness with their multiple promotional campaigns providing information to customers, mostly through TV and radio.

Use the Four points :-
1) accessibility
4)avalabillity .

The power of mobile banking 

the revolution in mobile banking is well-equipped to penetrate rural markets , and bring a large number of people under the umbrella of financial service. As we can see large expansion of mobile users in the time take it as a positive point and let them know the power of it  , they are simply unaware of it.

Customer and business partner engagement: 

Customer Relationship Management technologies With a slew of new fund houses and banks offering new products, there is a greater need now than ever to focus on customer and business partner engagement. Customer Relationship Management (CRM) primarily aids in getting an overall perspective of the customer or partner. It helps in providing differentiated and personalised experiences to the customer or partner based on their profile, income and business group’s and past transactions.
CRM helps in drawing increased revenues from customers as it allows for the utilisation of available customer information to sell product suites across segments. CRM also allows for fund houses to improve business processes and drive efficiency based on customer feedback. This can act as a key to customer retention in light of increased competition. With regard to partners, CRM applications provide lead management support, reporting and a channel to log incidents and provide process tracking support.

Leveraging analytics to up-sell and cross-sell : 

 The key to growth in the industry is to tailor products to suit customer requirements. Analytics can be leveraged to create differentiation amongst production terms of specialisation, new features and value-additions to focus on different customer segments with different requirements
 Quicker access to information and market intelligence through analytics can be used to gain insights on product positioning, understanding market share and performance as compared to other funds which can help add new distribution channels and drive more business.

*The solution provided above are for campaign purpose only .


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